Being with fans in their pocket that ‘s the best goal for any brand.
When we are thinking about our creation we have to mix the story and content of the game and what we would like to have if we were a fan.
For Anno 1800, it was necessary to find a high level product value with an old style.
Pocket watch was the perfect concordance with our goals.
Engraving is a very good solution to keep the brand visible for a long time. The method is perceived as luxurious.